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JOHN LEGUIZAMO, JULIANNA MARGULIES AND 20 OTHER CELEBRITIES JOIN A PLACE AT THE TABLE’S FUEL THE POTENTIAL CAMPAIGN, DEMAND ACTION TO SOLVE HUNGER

JOHN LEGUIZAMO, JULIANNA MARGULIES AND 20 OTHER CELEBRITIES JOIN A PLACE AT THE TABLE’S FUEL THE POTENTIAL CAMPAIGN, DEMAND ACTION TO SOLVE HUNGER

By | June 27th, 2017 | Press Releases - FPA Education Fund | Tags: , ,


In powerful photos by award-winning photographer Danny Clinch, top celebrities share their faces to solve the problem of hunger facing one in four American children NEW YORK (Jun. 27, 2017) – A Place At The Table today launched its Fuel the Potential national photo ad campaign, bringing together dozens of well-known figures from entertainment, writing,…


In powerful photos by award-winning photographer Danny Clinch, top celebrities share their faces to solve the problem of hunger facing one in four Americ...

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In powerful photos by award-winning photographer Danny Clinch, top celebrities share their faces to solve the problem of hunger facing one in four American children

NEW YORK (Jun. 27, 2017)A Place At The Table today launched its Fuel the Potential national photo ad campaign, bringing together dozens of well-known figures from entertainment, writing, political activism and the culinary arts in photos shot by acclaimed photographer Danny Clinch. The ads are being rolled out to strengthen A Place At The Table’s ongoing multi-platform campaign to galvanize Americans and demand action to end hunger in the United States.

Over the next six months, photos of over twenty celebrities including John Leguizamo, Julianna Margulies, Josh Lucas, Questlove, Christian Siriano, Jarobi White, Edie Falco, Joseph Arthur, Sarah Jones, Zainab Salbi, Ted Allen, Rosie Perez, Waris Ahluwalia, Alexander Smalls, Michael Kelly, James Connolly, Jon Gray, Tom Colicchio, Jonathan Safran Foer, and others will be placed in prime media spots, on social media channels, and profiled on www.foodisfuel.org. Everyone can get involved by liking and sharing the celebrity photographs and by sharing their own stories on how food fueled their potential by using hashtag #FoodIsFuel.

“In the land of plenty, it is unacceptable that one in seven Americans go hungry every day,” said actor, father, and musician Michael Kelly. “I am part of this campaign because I believe more can and must be done to solve hunger and prevent drastic cuts to SNAP and the nutrition assistance programs that people rely on for basic and life-sustaining nutrition. I hope A Place At The Table’s campaign jolts more people into action, like it has me, in order to change the conversation and help solve hunger in our nation.”

“Hunger is a complex problem, but history shows it can be solved if our leaders make it a priority—we’ve done it before,” said Tom Colicchio, chef, food advocate, and co-founder of Food Policy Action Education Fund—the organization managing A Place At The Table. “This ad campaign seeks to galvanize a new energy around ending hunger while fostering solutions to make nutrition more affordable and accessible.”

“I am honored to be part of this fight to end hunger, fuel America’s potential, and prevent drastic cuts to the critical SNAP program,” said Zainab Salbi, humanitarian, author, and women’s rights activist. “We must step up to change the conversation and perception of hunger to fix the problem. We are all better off when we—and our neighbors—have enough food to eat.”

Nearly 16 million American households—including over 13 million children—face hunger. A Place At The Table is dedicated to building the public will required to support the public and private policies that can end hunger. “A Place At The Table wants Americans to know that in order for people to live up to their potential, they must have adequate nutrition,” said Lori Silverbush, producer of the documentary A Place At The Table. “We created this entire campaign to be bold. It had to be something that made people understand that in the end, hunger affects us all.”

Fuel the Potential photos feature actors, writers, designers, chefs, and musicians whose roads to reaching their dreams were made possible by getting the healthy, nutritious food they needed at a young age. “So many great and passionate people were part of this project, and this just seemed truly important to do right now at this moment,” said award-winning photographer Danny Clinch. “I wanted the shots to feel like a really soulful portrait and reflect how we can all use our reach to do good.”

BBH NY and media agency MEC are partnering with A Place At The Table. Tim Castree, Global CEO of MEC, said, “MEC is confident that featuring a group of such passionate individuals in prime media spots will inspire Americans to step up and solve this urgent problem in our country.”

The Fuel the Potential campaign is part of A Place At The Table’s multi-year and multi-platform effort to end hunger. In January, A Place At The Table kicked off its PSA campaign featuring former First Lady Michelle Obama and working Americans struggling with hunger. A Place At The Table will be rolling out more bold campaigns to solve hunger. In addition to ads with celebrities, the campaign plans to feature veterans, armed service members, students, families, seniors, and Americans from all walks of life.

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About Food Policy Action Education Fund: Food Policy Action Education Fund is a 501(c)(3) dedicated to providing a platform for public education about policies that support healthy diets, reduce hunger at home and abroad, improve food access and affordability, uphold the rights and dignity of food and farm workers, increase transparency, improve public health, reduce the risk of food-borne illness, support local and regional food systems, protect and maintain sustainable fisheries, treat farm animals humanely and reduce the environmental impact of farming and food production.

About BBH NY: BBH NY makes ambitious ideas for ambitious clients. Using the power of creativity for outsized impact on culture and business growth, they work with some of the most innovative marketers in the world and are consistently honored with the highest strategic and creative accolades. BBH NY won the 2016 Grand Prix for “Best Integrated Campaign” at the Cannes Lions Festival for Netflix’s House of Cards. Clients include PlayStation, Vaseline, Seamless, Harman Kardon and Macy’s. For more information, visit bartleboglehegarty.com/newyork.

About MEC: MEC is one of the world’s leading media agency networks and a founding partner of GroupM. 
MEC manages more international media assignments than any other network in integrated planning and buying; content and brand partnerships, including sports entertainment and cause marketing; mobile, multicultural and performance marketing; ad operations; and analytics. Their 5,000 highly talented and motivated people work with category-leading advertisers in 93 countries.

About “A Place At The Table” documentary: A Place At The Table is a 2013 documentary produced by Participant Media and released by Magnolia Films. It tells the powerful stories of average Americans who maintain their dignity even as they struggle just to eat. The movie shows how the issue could be solved forever, once the American public decides—as they have in the past—that ending hunger is in the best interest of us all.

FPA-EF Media Contact: Betsy Barrett | 202-997-3266 | betsy@foodpolicyaction.org

Award-Winning Chefs Come to D.C., Urge Congress to Create Smarter Food Policy

Award-Winning Chefs Come to D.C., Urge Congress to Create Smarter Food Policy

By | April 27th, 2017 | Press Releases - FPA Education Fund |


Plate of the Union kicks off healthy food and clean water campaign, bringing over 30 chefs – including Tom Colicchio, José Andrés and Andrew Zimmern – to Capitol Hill WASHINGTON – Plate of the Union, a campaign to shift federal food policy to better serve all Americans, kicked off today with more than 30 top…


Plate of the Union kicks off healthy food and clean water campaign, bringing over 30 chefs – including Tom Colicchio, José Andrés and Andrew Zimmern ...

Plate of the Union kicks off healthy food and clean water campaign, bringing over 30 chefs – including Tom Colicchio, José Andrés and Andrew Zimmern – to Capitol Hill

WASHINGTON – Plate of the Union, a campaign to shift federal food policy to better serve all Americans, kicked off today with more than 30 top U.S. chefs convening on Capitol Hill to promote nutrition programs, clean drinking water and other environmental protections, consumer transparency, and standards that improve food safety and accessibility.

Food Policy Action Education Fund and the Environmental Working Group sponsored the kickoff of the campaign. Chef and food advocate Tom Colicchio, co-founder of FPA-EF, hosted the top chefs for a Plate of the Union farm bill summit and advocacy day on Capitol Hill.

The campaign is focused on raising awareness among lawmakers and consumers to promote a smarter approach to food policy ahead of the next farm bill, which Congress will begin debating in the coming months.

“For too many Americans, access to affordable, healthy and safe food is out of reach,” Colicchio said. “And it’s because Washington has been implementing backwards food and farming policy for decades. We are here to say enough is enough.”

Ken Cook, president of EWG and co-chair of FPA-EF, said consumers – not just Congress and agribusiness lobbyists – should have a voice in federal food policy.

“The nearly $1 trillion farm bill is really a food bill, profoundly affecting any American who eats, which means everyone,” said Cook. “We want our tax dollars spent to feed hungry kids safe, healthy and affordable food. We want everyone to have access to clean drinking water. And we want more local organic foods grown without unnecessary antibiotics and harmful fertilizers and pesticides.”

“This campaign is about protecting our basic right to healthy food, programs that will help end hunger in America, vital nutrition programs like SNAP, funding for healthy fruits and vegetables, and protecting the environment and our economy,” said José Andrés, an award-winning Washington chef.

“Ensure good, healthy, affordable and safe food for all Americans. It is that simple,” said chef Andrew Zimmern. “It is a right we should all be fighting for.”

The Plate of the Union campaign believes food and farm policies should fight hunger and food insecurity, revitalize land and reduce food waste, grow more organic food, and invest in clean water and healthy animals. These pillars stand up for healthy food, farms, families and communities.

Over the next year, the campaign will be back in Washington to make sure Congress gets the message that it’s time to make big changes to America’s food system that benefit consumers and the environment.

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Food Policy Action Education Fund is a 501(c)(3) organization that is a separate sister organization of Food Policy Action. Its mission is to provide a platform for public education and engagement on the impacts of federal policy on the food system.

The Environmental Working Group is a nonprofit, nonpartisan organization dedicated to protecting human health and the environment. Its mission is to empower people to live healthier lives in a healthier environment.

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Our mission is to highlight the importance of food policy and to promote policies that support healthy diets, reduce hunger at home and abroad, improve food access and affordability, uphold the rights and dignity of food and farm workers, increase transparency, improve public health, reduce the risk of food-borne illness, support local and regional food systems, protect and maintain sustainable fisheries, treat farm animals humanely and reduce the environmental impact of farming and food production. Food Policy Action promotes positive policies through education and publication of the National Food Policy Scorecard.

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