Food Policy Action is releasing the following statement from its co-founder Tom Colicchio regarding the announcement that Sonny Perdue is being selected by President-elect Trump to serve as the next U.S. Department of Agriculture Secretary: “Sonny Perdue’s record on food policy is light on substance and poor on action,” said Tom Colicchio, Food Policy Action…
Food Policy Action is releasing the following statement from its co-founder Tom Colicchio regarding the announcement that Sonny Perdue is being selected by President-elect Trump to serve as the next U.S. Department of Agriculture Secretary:
“Sonny Perdue’s record on food policy is light on substance and poor on action,” said Tom Colicchio, Food Policy Action co-founder, food advocate and chef. “We need strong leadership to reform our food policy, promote affordable, nutritious and safe food, fight hunger, safeguard our lands and clean water, and protect our farmers and farm workers, not someone who is weak on oversight and in the pocket of Big Ag. We can and must do better than Governor Perdue.”
Food Policy Action Education Fund collaborates with major media partners to support campaign and help change the conversation around hunger in America WASHINGTON, DC: (Jan. 4, 2016) Today, Food Policy Action Education Fund (FPA-EF) announced the launch of A Place at the Table, a three-year national media campaign to inspire America and our leaders to…
Food Policy Action Education Fund collaborates with major media partners to support campaign and help change the conversation around hunger in America
WASHINGTON, DC: (Jan. 4, 2016) Today, Food Policy Action Education Fund (FPA-EF) announced the launch of A Place at the Table, a three-year national media campaign to inspire America and our leaders to make ending hunger in the U.S. a national priority. Backed by $300M of donated media from major media partners – including broadcast, digital, out of home and print advertising – A Place at the Table kicks off its campaign with a new public service announcement (PSA) featuring First Lady Michelle Obama. The PSA, which can be viewed here, features working Americans struggling with hunger and encourages viewers to fuel the potential of every child by demanding action from our nation’s leaders to fix the problem.
“Americans face hunger in every single state, city and town in our country, and it’s driving up healthcare costs, holding children back from reaching their full potential in school, and hurting the productivity of our workforce,” said Tom Colicchio, Food Policy Action Education Fund co-founder, chef and food advocate. “Simply put: America can’t be great on an empty stomach. If we are going to fulfill our potential as a country, we need to make sure adequate nutrition is affordable for every working person in this country and bolster programs for children, veterans, and seniors. I am excited to have FPA-EF manage this campaign to help change the conversations about hunger.”
The campaign was inspired by the 2013 documentary A Place at the Table, directed by Lori Silverbush, and Kristi Jacobson. “Everywhere we filmed, we found the same thing.” said Silverbush. “Americans, struggling to feed their families, in both red states and blue, often while working one or more jobs. Returning veterans going hungry. Kids who couldn’t focus in school. Working families that simply ran out of food before the end of the month and then were forced to make heartbreaking choices between food and medicine, or food and rent. We learned that hunger is a solvable problem, if our nation makes ending it a priority. And we heard from thousands of people telling us they wanted to be part of the solution. And that’s what this campaign is all about.”
“This is a problem we can fix,” said Willy Ritch, FPA-EF’s campaign manager for A Place at the Table. “But we need to change the conversation about hunger and change some basic misconceptions about who goes hungry in this country. We want to bring about that change and help create the political will to solve this problem. We’ve got a great team and a massive amount of donated media to get this message out, and we’re very excited about getting to work.”
FPA-EF is running the multi-media campaign with guidance from the Alliance to End Hunger, a diverse coalition of over 90 corporations, non-profits, faith-based organizations, universities, foundations, international organizations, and individuals working to build the public and political will to end hunger. “We are excited about this opportunity to work with FPA-EF to change the perception on the faces and reasons behind food insecurity in the United States. This is critical to building the will to end hunger,” said Rebecca Middleton, Executive Director of the Alliance to End Hunger.
The team behind the ads includes Silverbush and the creative team at groundbreaking New York-based creative agency BBH (Bartle Bogle Hegarty). In addition to the first PSA featuring First Lady Michelle Obama, A Place at the Table is launching an ongoing photo ad campaign by award-winning photographer Danny Clinch, in which top artists, celebrities, writers, athletes, and leaders make the case that adequate food fuels human potential and achievement (#FoodIsFuel). The first round of ads feature well-known stars such as Norman Reedus, Questlove, Julianna Margulies, Edie Falco, and Rosie Perez. Along with the ads, A Place at the Table will be rolling out a cutting-edge online, mobile and social campaign that will use innovative and proven methods of digital engagement to turn the awareness created by the advertising into on-the-ground grass-roots advocacy and activism.
Mediavest | Spark has provided strategic support for the campaign. Media for the broad scale initiative will be launched with more than 35 partners across national and local TV, as well as digital, social, and audio including large cross channel conglomerates such as Viacom and iheartmedia. Partners such as Buzzfeed and POPSUGAR will also play a key role with their influential platforms. Launching later in January/February will be print and outdoor media in key geographies.
“The election of 2016 showed us that Americans are ready for a change,” said Colicchio. “There are a few things that everyone in this country can agree upon; that veterans shouldn’t go hungry is one of them. Ending hunger for children and seniors is another. Fixing this will have an enormous impact on our kids’ educational outcomes. It will provide a giant boost for our economy and propel our nation forward in an increasingly competitive global environment. Besides…it’s the right thing to do.”
About Food Policy Action Education Fund: Food Policy Action Education Fund is a 501(c)(3) organization that is a separate sister organization of Food Policy Action. The mission of FPA-EF is to provide a platform for public education and engagement on the impacts of federal policy on the food system.
About BBH NY: BBH NY makes ambitious ideas for ambitious clients. Using the power of creativity for outsized impact on culture and business growth, they work with some of the most innovative marketers in the world and are consistently honored with the highest strategic and creative accolades. BBH NY won the 2016 Grand Prix for “Best Integrated Campaign” at the Cannes Lions Festival for Netflix’s House of Cards. Clients include PlayStation, Vaseline, Seamless, Harman Kardon and Macy’s. For more information, visit bartleboglehegarty.com/newyork.
About Mediavest | Spark USA: Mediavest | Spark is one of five global media agency brands within the Publicis Media solutions hub, a division of Publicis Groupe. Led by CEO Chris Boothe, Mediavest | Spark USA leverages an agency footprint that includes offices in Chicago, New York, Los Angeles, Seattle and Detroit in the U.S., along with the additional resources of the full Publicis Media organization that spans 100 countries with more than 13,500 employees worldwide.
About “A Place at the Table” documentary: A Place at the Table is a 2013 documentary produced by Participant Media and released by Magnolia Films. It tells the powerful stories of average Americans who maintain their dignity even as they struggle just to eat. The movie shows how the issue could be solved forever, once the American Public decides—as they have in the past—that ending hunger is in the best interest of us all.
About the PSA: “Fuel the Potential” was produced by Magical Elves and BBH. Directed by Lori Silverbush; Cinematography by Phil Parmet; Music arranged and performed by Joseph Arthur; Casting by Meg Morman at Morman Boling Casting; Edited by Jim Schwartz; Mixed at Nylon Studios, NYC.
FPA Co-Founder Tom Colicchio Denounces Cuts to Critical Regulations “The fight is on,” said Tom Colicchio, Food Policy Action co-founder, food advocate, and chef. “Today, many members in the new Congress locked arms with Big Food and set out to blatantly try and reverse progress that has been made on nutrition, hunger reduction, and agricultural…
FPA Co-Founder Tom Colicchio Denounces Cuts to Critical Regulations
“The fight is on,” said Tom Colicchio, Food Policy Action co-founder, food advocate, and chef. “Today, many members in the new Congress locked arms with Big Food and set out to blatantly try and reverse progress that has been made on nutrition, hunger reduction, and agricultural sustainability. This roadmap astonishingly recommends removing over 200 policies impacting many critical food-related issues. We’re not backing down from the fight. We will fight for a food system that ensures that every American has access to healthy, affordable food that is fair to workers, good for the environment and keeps farmers on the land. We will stand united as a check on the Big Food special interests. And we will keep turning the dial forward towards good food policy and arming the public with information to hold their legislators accountable for their food policy record. We’re not going to let Washington turn back the clock on critical child nutrition programs, funding for hungry Americans, water and environmental protections, consumer transparency, or regulations that keep our food safe. Not by a long shot.”
WASHINGTON, DC (Dec. 13, 2016) – Leading national food policy organization Food Policy Action (FPA) and separate sister organization Food Policy Action Education Fund (FPA-EF) today announced that Willy Ritch has joined their team as a senior policy advisor and manager of a new anti-hunger media campaign. Ritch will help launch and manage A Place…
WASHINGTON, DC (Dec. 13, 2016) – Leading national food policy organization Food Policy Action (FPA) and separate sister organization Food Policy Action Education Fund (FPA-EF) today announced that Willy Ritch has joined their team as a senior policy advisor and manager of a new anti-hunger media campaign. Ritch will help launch and manage A Place at the Table, a first-of-its-kind media campaign to change the way the public thinks of hunger in America. He will also provide policy, advocacy and strategic counsel as a senior advisor on the Food Policy Action leadership team.
“I have gotten to know Willy over the years in my work on the Hill, and we are ecstatic to have him join our efforts,” said Tom Colicchio, co-founder of Food Policy Action, food advocate and chef. “Willy’s respected reputation and strong national network in food policy and hunger advocacy – as well as his expertise on our issues – are exactly what we need in this next phase of growth for FPA. The food movement is more important than ever, and we look forward to his help in taking our organization to the next level.”
Ritch joins FPA and FPA-EF with over 25 years of advocacy, communications, and policy experience, most recently serving as Communications Director and Senior Advisor to food champion U.S. Representative Chellie Pingree. Ritch will lead FPA-EF’s hunger campaign advocacy efforts and policy strategy to broaden the impact of the organization’s programs.
“I’m so happy Willy is using his considerable talents to motivate Americans to take action on hunger in this country. During his time in my office, he showed an exceptional ability to communicate complicated issues in a way that made people notice, understand, and care,” said Rep. Pingree. “That was especially true with my efforts to improve food and agriculture policy—and his work led to multiple successes. I wish him all the best in his new role at Food Policy Action.”
Prior to joining Representative Pingree’s office, Ritch worked for nearly two decades as a radio talk show host. Ritch is a native of Maine and graduate of Bowdoin College.